Woodstock 50 Updates Their Status From Losing A Financial Partner

Woodstock 50 Updates Their Status From Losing A Financial Partner | I Love Classic Rock Videos

Woodstock 50's promotional poster - Woodstock

Michael Lang, Woodstock 50 promoter and original co-founder of Woodstock ’69, speaks his mind regarding the recent news about the event. The festival’s principal financial sponsor, Dentsu Aegis Network, has recently announced it will be pulling out financial support for the commemorative event.

“It’s a dream for agencies to work with iconic brands and to be associated with meaningful movements. We have a strong history of producing experiences that bring people together around common interests and causes which is why we chose to be a part of the Woodstock 50th Anniversary Festival.  But despite our tremendous investment of time, effort and commitment, we don’t believe the production of the festival can be executed as an event worthy of the Woodstock Brand name while also ensuring the health and safety of the artists, partners and attendees.

As a result and after careful consideration, Dentsu Aegis Network’s Amplifi Live, a partner of Woodstock 50, has decided to cancel the festival.  As difficult as it is, we believe this is the most prudent decision for all parties involved.”


Lang, however, ensures potential festival goers that Woodstock 50 will still pull through, with their team searching for a new financial partner. Michael Lang posted a statement on his Facebook account on the 30th of April, reassuring fans and upsetting original Woodstock loyalists alike.

“We are committed to ensuring that the 50th anniversary of Woodstock is marked with a festival deserving of its iconic name and place in American history and culture. Although our financial partner is withdrawing , we will of course be continuing with the planning of the festival and intend to bring on new partners,” Lang posted. “We would like to acknowledge the State of New York and Schuyler County for all of their hard work and support. The bottom line is, there is going to be a Woodstock 50th Anniversary Festival, as there must be, and it’s going to be a blast !”

The commemorative music festival is scheduled to run from the 16th of August to the 18th, at Watkins Glen International, with the promise of recreating the legendary ’69 festival’s “3 Days of Peace and Music“. The lineup of performers include former Led Zeppelin frontman Robert Plant, Greta Van Fleet, along with original Woodstock ’69 performers such as Santana, Dead & Company, John Fogerty, David Crosby and Friends, Country Joe McDonald, John Sebastian, Hot Tuna, Canned Heat, and Melanie. Newer pop bands and artists such as The Killers, The Black Keys, Imagine Dragons, Jay-Z, Gary Clark Jr., and Sturgill Simpson will be present as well, among others.

Ticket sales were delayed because of the festival’s current predicament. Tune in for more updates regarding Woodstock 50’s status.