Ozzy Osbourne’s Producer Shares Crucial Update About How Music Business Works
via Talk Louder Podcast / Youtube
In a recent episode of the ‘Talk Louder’ podcast, music producer Max Norman offered insights into the ever-evolving landscape of the music industry. With a career steeped in notable projects such as Ozzy Osbourne’s groundbreaking debut album ‘Blizzard Of Ozz,’ Norman’s perspective carries weight.
Discussing the current state of album production
Norman expressed skepticism, noting a decline in interest in studio albums. He emphasized the overwhelming volume of new releases flooding the market:
“The problem now is people can’t make world-class records because there’s 10,000 records a day coming out or whatever. So nobody’s making world-class records because nobody gives a st. Because it doesn’t matter how good the record is. Only fking two people are gonna listen to it anyway. And they’re both related to you.”
Despite this somber assessment, Norman remains optimistic about the future of the music industry, particularly in live performances. Reflecting on his extensive experience working with artists like Y&T, Armoured Saint, and Loudness, he highlighted the enduring appeal of live music:
“I’m trying to think where the industry is going and where it’s happening. To me, there’s a lot more activity of live stuff. And to me, it shows that there’s a lot of longevity in live performance. Whether it be a cover band, whether it be a tribute band or an original band.”
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Norman also observed a growing trend in cover and tribute bands
Suggesting a potential shift towards prioritizing live performances:
“Maybe the future, or some of the future of music, is live performance. And I was thinking — maybe I should just put a whole rig together in a little van or truck and just go out and just punch, just kept performances from these clubs. Just go out and get all these and just keep pumping them out. Just fking live mix them, don’t fk with them too much, fix the s**t that needs fixing a little bit.”
In essence, Norman underscored the vitality of authentic live performances in today’s digital age. He proposed that capturing the raw energy of live shows could offer a path forward for artists and bands navigating an increasingly saturated market.
Norman’s perspective sheds light on the challenges facing the music industry while offering hope for adaptation and innovation. As the industry continues to evolve, his insights serve as a valuable guide for artists and music enthusiasts alike, emphasizing the enduring power of live music experiences in an ever-changing landscape.