New Tequila Brand Launched By Sammy Hagar And Guy Fieri

Ex-Van Halen frontman Sammy Hagar and Flavortown legend Guy Fieri have teamed up to bring you a new line of liquor, the Santo Tequila Blanco. With the tandem’s birth, Fieri shared his sentiments about his relationship with Hagar, saying “I think there’s an energy that we both have that we see and respect in each other. We’ve both got really strong work ethics and are constantly grinding to take full advantage of all the opportunities we are afforded. That’s a big thing.”

He also made a reference to the fans mistaking him for Hagar and vice versa. “Throw in the love of friends, family, food and tequila, you’ve got a pretty cool friendship. But with all that said, I had no choice but to click with him because everybody always thinks I’m him anyway,” Fieri said.

Sammy Hagar is no stranger to the food industry, however, being a proponent to the Cabo Wabo Cantina in Cabo, San Lucas, Mexico, which was founded in 1990. He also introduced Sammy’s Beach Bar rum back in 2011. “Yeah, I don’t want to say I was first but I think I was. I think I was before Jimmy Buffett; he came a second behind me with his Margaritaville Tequila but I was in two or three years in already at that point. Jimmy’s a genius and I consider him the godfather of creating a lifestyle brand: living the life and making a business out of it. He was the first to really do that,” he said.

He went on to make an analogy of liquor and rock music, saying, “In the old days with a record you’d have to appeal to the DJs. When you’d put out a new single, you’d have all promotion people around the country and go down to the local radio station and smoke a joint or do a line of coke and they’d get the DJ to play the record even if it was at midnight. If the DJ liked it, you got spins. Well, it’s the same thing with bartenders, if the bartenders like your brand. You have to make a great record if you want a hit, the same way that you have to make a great product.”

Among the first locations to have the duo’s tequila available are California, Georgia, New York, South Carolina, and Massachusetts, with the Santo Tequila Blanco retailing at $39.99, while the Santo Mezquila goes for $49.99 per bottle.