Guns N’ Roses “Patience” Featured In Superbowl Ad
Guns N' Roses for Patience music video - Guns N' Roses / Youtube
Guns N’ Roses’ 1989 single, “Patience”, was featured in the new Superbowl commercial of Saint Archer Gold Brewery, with a 30-second spot airing during the game’s halftime period.
The ad features a man on a skateboarding adventure in San Diego, getting in and out of several stores that had run out of Saint Archer Gold beer. It takes a jab at competitor Michelob Ultra as cases are completely intact, albeit not being of interest to the beer-venturer. He soldiers on his trusty board from sunlight to sundown, finally getting a hold of a 12-pack of the coveted beverage.
In a statement by San Diego 7 NBC, the skateboarder is actually the beer brand’s co-founder and pro-boarder Paul Rodriguez, in an attempt to honor the brand’s local roots. “Saint Archer was founded by skaters, surfers, artists, and creatives who put real value in embracing life’s journey. So it was important our soul came through – In the beer and in the story of Saint Archer Gold,” said Brad Nadal, company president.
Guns N’ Roses participated in the Superbowl festivities with their Friday night set that included a dedicated tribute to the late Kobe Bryant with their cover of Bob Dylan’s “Knockin’ On Heaven’s Door”.