Bruce Springsteen Makes Commercial Debut in a Super Bowl Ad
Bruce Springsteen - Jeep / Youtube
Bruce Springsteen appears in a Jeep commercial at the Super Bowl LV, which marks his first collaboration with an advertiser. The two-minute clip was scored by Springsteen and producer Ron Aniello.
The said advertisement focuses on uniting the US in the midst of an intense political and social divide. “We just have to remember the very soil we stand on is common ground,” the rocker says on the clip. In a report by Variety, his very own 1980 Jeep CJ-5 makes an appearance.
Springsteen continues: “Our light has always found its way through the darkness. And there’s hope on the road up ahead.” Called “The Middle”, the commercial concludes with a US map image carrying the text, “To the ReUnited States of America.”
It was reported that the singer-songwriter only agreed to take part in the ad at the beginning of 2021. Chief Marketing Officer of Jeep automaker Stellantis, Olivier Francois, was told to ease his expectations about Springsteen actually participating in the ad, but he was confident that the rocker represented the company’s core values well. “It is obvious to anyone. He is exactly like Jeep — iconic, American, rugged and authentic,” he said.
The commercial was filmed at the US Center Chapel in Lebanon. “He spent 12 hours on site. He was totally hands-on about the editing. He was very, very, very active with the editing and the process. He knew what he wanted, and he got what he wanted,” Francois shared.