The Band’s Song “The Weight” Featured In Budweiser Super Bowl Ad
via Budweiser / Youtube
The timeless sound of The Band’s iconic song “The Weight” has found its way into the spotlight once again, featuring in a brand new commercial for Budweiser during Super Bowl LVIII.
The commercial kicks off with an instrumental rendition of the beloved track before seamlessly transitioning into the original song.
Originally released in 1968, “The Weight” made its mark on The Band’s debut album, “Music From Big Pink,” and even secured a spot on the prestigious Billboard Hot 100.
Reflecting on the enduring quality of the song, guitarist Robbie Robertson, who sadly passed away in 2023, shared his thoughts in a 2020 interview with Rolling Stone, stating,
“After I wrote it and we recorded it, it did have a sense to me of a timeless quality. Because it wasn’t obvious in the storytelling. It’s kind of lost in time in the most wonderful way.”
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For those eager to experience the nostalgic vibes, the commercial featuring Budweiser’s famed Clydesdale horses can be watched below.
This particular ad stands out as one of the first Super Bowl commercials to be released in its entirety. Additionally, Bud Light has teased another Super Bowl commercial online, featuring Post Malone and the classic tune “Magic Carpet Ride” by Steppenwolf.
Anheuser-Busch, the brewing company behind both Budweiser and Bud Light, is set to dominate the advertising scene at this year’s Super Bowl, boasting a total of two and a half minutes of airtime for their commercials.
In a different realm of recognition, Robertson, the late guitarist of The Band, recently received a posthumous Oscar nomination for his work on the score of Martin Scorsese’s “Killers of the Flower Moon.” This nomination serves as one of Robertson’s last projects before his passing, and the Oscar ceremony is scheduled to take place on March 10.
The Band’s classic hit “The Weight” continues to resonate across generations, finding a new audience through Budweiser’s Super Bowl LVIII commercial. The timeless nature of the song, as expressed by Robertson, adds a layer of depth to the ad, creating a nostalgic and memorable experience for viewers.