Ozzy Osbourne To Release His Own Beauty Products
via Rock Feed / YouTube
As excitement builds for Black Sabbath’s highly anticipated “Back To The Beginning” homecoming show in Birmingham, another surprise has surfaced—Ozzy Osbourne is venturing into the world of beauty. The legendary frontman is partnering with local brand Jolie Beauty to release a new line of beauty products. This unexpected collaboration marks a fascinating turn for the Prince of Darkness, blending his gothic legacy with modern glam.
The announcement was made ahead of a packed weekend of cultural and entertainment events in Birmingham. Jolie Beauty, an independent cosmetics brand rooted in Ozzy’s hometown, will spearhead the line. The partnership reinforces Ozzy’s deep ties to the city and his lasting influence beyond music.
The product line will officially be unveiled on July 9 via Jolie Beauty’s website. Fans of both beauty and rock are eagerly awaiting what’s to come, intrigued by how Ozzy’s iconic persona will translate into cosmetics. Whether it’s black lipstick or bat-wing eyeliner, expectations are sky-high.
Jolie Beauty’s Dream Come True
For Jolie Beauty CEO Jolie Cashmore, this collaboration is more than just a business move—it’s deeply personal. In a heartfelt video shared on TikTok, Cashmore spoke openly about her emotional reaction upon securing the deal. “Tears have been shed,” she admitted. “This is an absolute honour for me as a lifelong Black Sabbath and Ozzy Osbourne fan.”
Cashmore emphasized the significance of being chosen as a small, independent brand from Birmingham. It’s a rare opportunity for a local business to collaborate with a global music icon, and she expressed immense pride in representing her city on such a major platform. For her, this is not just a win for Jolie Beauty but for Birmingham’s entire creative community.
The CEO also highlighted how the partnership validates the brand’s values and identity. Jolie Beauty has long celebrated gothic and alternative aesthetics, making it a natural fit for Ozzy’s famously dark and theatrical style. Fans can expect products that stay true to both the musician’s persona and the brand’s roots.
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A Big Weekend For Birmingham
This announcement comes at a time when Birmingham is already buzzing with activity. The West Midlands Growth Company has projected that the city will see a £20 million boost in its local economy thanks to a series of major events. Alongside Black Sabbath’s historic reunion, the city is hosting two sold-out nights of Jeff Lynne’s ELO and a high-stakes cricket test between England and India.
With over 300,000 visitors expected to descend upon Birmingham, the timing of the Ozzy-Jolie Beauty launch couldn’t be more perfect. The spotlight on the city presents an ideal platform for local brands and artists to shine on a global stage. Ozzy’s endorsement of a homegrown company is a clear nod to Birmingham’s creative potential.
As the city embraces this cultural surge, the beauty line serves as both a business venture and a tribute. It celebrates Ozzy’s origins, elevates local talent, and reminds fans that creativity can take many forms—even from a rock legend known for biting the heads off bats.
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